Is Bigger Always Better?

Or, is it quality over quantity?

Is Bigger Always Better?

I don’t have all of my thoughts completely together on this issue. But I am questioning in my own mind the drive of many organizations toward growth at all costs.

As I stated right off the bat, I don’t have all of my thoughts fully baked. Instead, I may have more questions than I have answers at this point. And I’ll get to those in a moment. But first, I have a few observations. Perhaps the best way for me to illustrate my thoughts is through a personal story.

I have attended church my whole life. I was practically raised in the church and attended every time the door was open. (I am thankful for that, by the way.) I grew up in a series of churches that rarely exceeded 200 in attendance on any given Sunday morning. Most of the churches that I have been fortunate enough to worship in have been under 100 in regular attendance. In fact, my ”favorite” church up to this point was right at 200 in regular attendance. It was my favorite for many reasons. I served on my first church board at that church. We went through a building program, a pastoral search and had many other real and exciting experiences in that church. We were part of a great group of young couples and we were heavily integrated into the life of the church through various avenues of involvement. We knew everybody. Everybody knew us.

By contrast, we had the opportunity to worship in one of the largest churches in the metropolitan Houston area. A church with the stated goal of getting larger through acquisition (my word, not theirs) of smaller churches, through satellite churches operating in theaters, and also through traditional growth and influx. I knew the pastor by name only. I think I knew his wife’s name. I didn’t know his children’s names. He didn’t know me. He didn’t know my children. He wouldn’t even have known I was a member if we ran into each other in the grocery store. If I was to have gotten sick, or been in the hospital, or had a family crisis I wouldn’t have had a clue who to call. The Bible study class that we attended right before we left had about 110 people who attended regularly.

This all sounds like I am complaining or whining and that is not my intent. I am just trying to illustrate a reality in the modern church. I then want to draw some leadership applications from those observations and experiences.

What is the leadership application in this story?

The leadership application is that leaders are not absolved of their basic duties as leaders after an organization reaches a certain size. And if they feel that they cannot be effective after reaching a certain size, decisions must be made that will determine if growth will remain healthy, or become too much weight for a leader to bear?

So, here are some questions that are in my head that will be challenging to leaders in small, medium, and large organizations alike:

Is bigger necessarily better? — It is hard not to hearken to the Siren’s call to get bigger and bigger and bigger.

What is the ideal size for an organization? —. If an organization is too small, it struggles to have enough followers, attenders, or participants to have a viable program. If it is too big, the cost of just maintaining the status quo may become its undoing.

What is the value of a large organization that cannot be found in a smaller one? — There has to be a reason to keep growing an organization. Could it be that we should grow and then create additional organizations as “branches” off of the original organization? We reach the same people with more, yet smaller, organizations. But we do it in a more intimate setting.

How do you achieve a sense of “family” in large organizations? — What did they shout when the mailman character entered the bar on Cheers every week? All the patrons shouted, “Norm!” Everyone knew his name. Would he get the same creating if he entered the biggest, hottest, trendiest nightclub? Would they even let him in the door?

Do you need a certain number of followers in order to create a “critical mass” before you can achieve significant results? — Every organization is different. But there is always a certain level that you must reach in order to be “self-sustaining.”

What can a leader do in these situations?

The harsh reality is that the larger an organization becomes, the harder it is to lead that organization. The demands on leaders become magnified. There are not enough hours in the day to accomplish all that needs to be done to simply maintain our current level. And continuing to press for growth can be exhausting to the point of being overwhelming. The little faults that we all have become magnified and exposed for all to see once we reach a certain level. And, as leaders, we have a tendency to close ranks and allow only the most trusted and loyal followers to get anywhere near us. Anyone with a different opinion becomes a “them” and we are the “us.”

All of these are danger signs.

Let me end with a personal story from my life in the church

I know there will be some strong opinions on this. And I don’t think there are inherently right or wrong issues here. But, I know in my heart that I do not feel as connected to the church as I have in years past. Yet that is still the desire of my heart. I still want to be connected. I yearn to be connected to God. And to be connected to His body, the church. As for me, I would gladly give up the big projection screens, the lighting effects, the professional musicians and the slickly produced worship services for a family altar time on Sunday morning and an offertory by a young person just learning to play the piano.

But maybe that is just me. 

Print Friendly, PDF & Email

Leader -|- Follower -|- Guide

I am the husband of a beautiful and wonderful woman. I am the father of two of the greatest kids on the planet. I am a father-in-law to a great young woman. And I am Papa to three very special grandchildren. In my spare time I am an active blogger and writer. And if there is any time left over, I work with small non-profit organizations and churches on the topics of change management, crisis intervention and leadership development.

Please note: I reserve the right to delete comments that are offensive or off-topic.