I awoke yesterday morning to the terrible news that I lost a dear friend overnight. My friend, Butch Sweeney, could no longer stand to be in this mortal shell. He had suffered tremendously for years. But, he is not suffering today. He is dancing on the streets of Heaven and his amazing tenor voice is being heard loud and clear once again.
But this article today is not merely a tribute to him and to his life. Rather, it is a brief story about one of the toughest leadership lessons I ever learned. Butch taught me that it is not a question of who is right or wrong. It is a question of including all of the stakeholders and “selling” the idea to them first.
The idea was that in order to increase the effectiveness and reach of the organization that we both loved and served, a change was necessary to how we served the people of that organization. It was my idea that if we radically altered how we delivered the message to the members, we would see greater attendance, greater involvement, and greater engagement. At least, that was the idea.
Click here to read the rest of the article »