Thirteen years ago today, on September 11, 2001, we witnessed both the destructive power of evil leadership and the resilient power of heroic leadership. We saw heroic leadership in the first responders and private citizens who ran toward the burning towers, cornfield and the Pentagon. But among those heroes, one figure stands tall as an example of effective leadership during the crisis as it unfolded and in the days following. That person is former New York City Mayor, Rudy Giuliani. Regardless of your current political leanings, his confident leadership during the 9/11 tragedies is something that you and I and leaders from all walks of life can learn from.
Giuliani writes the following in his book, Leadership, published in 2002, “It is in times of crisis that good leaders emerge.”
Giuliani goes on to write in his book that during these times of crisis, good leaders must do certain things to be effective during those trying times. He writes that good leaders in crisis situations must be highly visible, they must be composed, they must be vocal, and they must be resilient.
Good Leaders are Visible in a Crisis — Giuliani writes, “I made it my policy to see every crisis so I could evaluate it firsthand.”
During a crisis, leaders must be out front rather than running and hiding. They must go to the disaster and stand front and center, to assess the situation as well as show their concern, while also demonstrating confidence that the group will persevere. Rather than hide from the chaos and confusion, be sure to step in to sort things out and find a solution.
Again, political preferences aside, the importance of being visible during a crisis can also be learned from George W. Bush’s presidency. Like Giuliani, Americans rallied around President Bush when he went to Ground Zero and grabbed a bullhorn amid the rubble to reassure the nation. Contrast that with President Bush’s lack of a timely response to Hurricane Katrina. Bush was noticeably absent during the first days of the crisis and his poll numbers took a big hit.
What is the leadership lesson? Step up during a crisis to survey the scene and be there for your people.
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